Blog · Insights
Insights & ideas

The work and thinking behind AI production.

No hype, no push-button tricks. How we use AI for film-grade work, which tools we do and don't trust, and what the process really looks like.

What does an AI video cost?

What does an AI video cost?

What does an AI video cost? Most projects run between €1,000 and €8,000. What drives the price and how to get a concrete ballpark.

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Video production fails on communication, not creativity

Most video productions don't fail on the creative. They fail on the communication.

A video production rarely fails on the creative, more often on the communication. How I fixed that with a production roadmap that shows every step.

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AI avatar use cases

AI avatar use cases for brands and agencies

Seven ways brands use an AI avatar: from always-on social content to multilingual campaigns and 24/7 customer contact.

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AI video vs traditional video

AI video vs traditional video

AI video or traditional filming? An honest comparison on cost, speed and quality, with a table and when to choose which.

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15 AI
Tools
Audited

AI Tool Compliance Audit

15 AI tools for image, video, audio and text, assessed on training opt-out, commercial licensing, privacy defaults and data safety for professional client work.

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What is an AI avatar

What is an AI avatar?

An AI avatar is an AI-generated character that represents your brand. What it is, the difference from an AI spokesperson, and what it costs.

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The real problems with AI video

The real problems with AI video, and how we solve them

Most AI video doesn't fail on the tech, but on expectations. Six problems we run into in practice, and how we solve them.

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The AI Video Production Process

The AI Video Production Process

Making a video with AI isn't a "push-of-a-button" trick. It's a creative production workflow where people steer every step, from ideation to the final mix.

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