What does an AI video cost?

Budget €1,000 to €8,000 for most AI videos. Where you land depends on the length, the number of scenes, and how much directing the visuals need.

That's the honest answer, before you fill in a single quote form. A short social video with a few AI shots and a voice-over sits at the low end. A cinematic commercial with multiple scenes, custom characters, music and a couple of edit rounds sits at the top. If that commercial needs to be broadcast-ready, with full colour grading and sound mixing, it can run toward €15,000. Most projects land somewhere in the middle.

With AI video you're not paying for crew, location or equipment. You're paying for creative time and direction: the thinking, the building of the visuals, and the steering until it's right. That's exactly why the price is lower than traditional filming, where logistics are often half the bill. A traditional commercial easily passes €10,000 before a single frame exists.

What separates €1,000 from €8,000?

The range is wide because no two videos are the same. A handful of things almost always decide where you land. The more of them you need, the higher the price.

• Length and number of scenes. A 20-second video in one setting is a very different job from a two-minute film with ten scenes.
• How much directing the visuals need. A generic render is cheap. A specific character that has to stay consistent across every shot takes more steering.
• Custom characters or avatars. Building a recognizable brand character or a fixed presenter is work that happens once and then keeps paying off.
• Voice, language and subtitles. One voice-over is standard. Three languages with separate mixes add up.
• Music and licensing. A licensed third-party music track sits on top of the production.
• Number of variants. The first video is most of the work. A second or third version for another audience or language costs relatively little after that.
• Number of feedback rounds. A fixed number is included. Endless reshuffling after sign-off isn't.

What went into real projects?

Prices in the wild say more than a table. Two projects we've run, with what they involved. We don't share per-client figures.

Why is AI video cheaper than traditional filming?

Traditional filming costs money before a frame exists: crew, cast, location, equipment, catering, insurance. With AI video most of that falls away. You pay for the thinking and the visuals, not for the logistics around them.

The second difference is variants. With a traditional shoot, every new version is a new shoot day. With AI, a second language or a different ending is largely a matter of re-rendering. That's where it really saves once you need more than one video. We put the two side by side on cost, speed and quality in AI video vs traditional video.

What's included in the price, and what isn't?

A ballpark is only useful once you know what's in it. Here's what our standard scope looks like.

How do I get a ballpark for my video?

The range above is a start, not a quote. A real price depends on your idea, and we'd rather work that out together than have you guess on a form.

In a 15-minute call, tell us what you have in mind: what the video needs to do, how long, in how many languages. We come back with a concrete ballpark, no strings attached. More on how we make AI video and what you get is on the AI video page.