Service · Explainer videos

Explainer videos that make your product click instantly.

Give prospects clarity in under two minutes, without long meetings or a different story from every sales rep.

<2 minTo clarity
01Consistent story
5+Channels
Explainer video that makes a complex product clear
01 · Why explainer videos
What CMOs tell us

A good product, but it doesn't land fast enough.

  • Prospects drop off fast, they don't see the value quickly enough
  • Inconsistent story, every sales rep explains it differently
  • Missed chances, conversations end before the details
What every explainer video does
  • Your product clear in under two minutes
  • Sales and marketing around one consistent story
  • Ready for web, sales decks, events and support
02 · The principle
Clarity first

Don't explain everything. Land the right thing.

Most products aren't unclear because they're complicated, but because too much is told at once. We make clarity the starting point: one core story, sharply told, before a single frame is made.

03 · The process

From goal to one clear master.

A fixed process that guards clarity: story sharp first, then imagery. The end result is one master explainer plus cutdowns for every channel.

  • Discovery: goals, audience and use cases
  • Script & storyboard: clarity first, then imagery
  • Production: design and voice-over
  • Delivery: one master plus cutdowns
04 · Proof
Nétive VMS explainer series
Case · Nétive VMS

One story, the whole sales team aligned.

Nétive wanted every sales rep to explain the platform the same way. We made a three-part explainer series that brought the whole team around one story. Prospects grasped the essence faster, and conversations moved to what the client really needed.

05 · Earlier work
Selection

Explainers we made earlier.

Zeeman · Sneakers
Ministry of Defence · Got Tech
PerfectPro · Treble & Bass
TenneT · Equigy Crowd Balancing
Politie · Compilation
Nétive VMS · Explainer
06 · Questions
FAQ

What brands ask about explainer videos.

What does an explainer video cost?

Project-based, depending on scope and length. Most projects land between €1,000 and €8,000. In a 15-minute call we give you a concrete estimate based on your product and goal.

How long does it take to make an explainer video?

A few weeks, depending on scope. We sharpen the story first, then make the visuals. The time goes into getting clarity, not into endless revision rounds.

How long should an explainer video be?

Under two minutes. Not because shorter is always better, but because one core story sticks better than five features. Anything that doesn't fit moves to a cutdown or a second video.

Can an explainer video work in multiple languages?

Yes. For Nétive VMS we made the same explainer series in English, Dutch and German, one consistent story per market. Extra languages cost a fraction of the original production.

Where do I use an explainer video?

Everywhere your story needs to land: on your website, in sales decks, at events, in onboarding and support. You get one master plus cutdowns per channel, so every touchpoint tells the same story.

Do you make explainer videos with animation or AI?

Whatever serves the story. Sometimes 3D or motion design, sometimes AI-generated visuals, often a mix. AI makes the process faster and leaner; the story and direction stay human.

Next step

Your story clear in under two minutes?

Book a 15-minute call and we'll show how an explainer video sharpens your story.