WonderLoopHow we helped Eppo Heemstra.
Head of Marketing at Zoho Northern Europe, with a brand film that grabs attention at events and positions Zoho as a serious enterprise partner in twenty seconds.
Zoho was expanding across Northern Europe and needed visuals that work everywhere.
A brand with 25 million customers and more than 55 apps, introducing itself to a new market. That calls for visuals that hold up on a trade-show floor and online alike.
- •One brand film, ready for events and digital channels
- •Recognisable as Zoho at a glance
- •Short enough to land in a busy room
- •Visitors stop and start a conversation
- •Zoho instantly feels like a trusted enterprise partner
- •The same film keeps working on social and in marketing
Twenty seconds to earn trust.
It was Zoho's first own event in the region. One short film had to make clear what Zoho stands for, and make a global player feel like a partner European companies can build on. No room to warm up, the first second already counts.
Strategy
We started with the message. Using the Marketing Psychology Building Blocks, we surfaced the core values that matter to enterprise buyers and distilled them into a few clear lines for a European business audience.
- Core values
- Trust
- Compliance
- Scale
- Styleframes
- Look development
The result.
Zoho brand film
Twenty seconds that grab attention at events and position Zoho as a trusted enterprise partner for the European market.
“WonderLoop produced a brand animation we still use regularly at events. Their approach translated our needs into a finished film quickly and within budget. Highly recommended.”