# Zoho Northern Europe, a 20-second brand film · WonderLoop

> Zoho case. A 20- and 30-second brand film that grabs attention at events and positions Zoho as a trusted enterprise partner across Northern Europe.

## About this page

- Pagina: https://www.wonderloop.nl/en/case-zoho.html
- Markdown: https://www.wonderloop.nl/en/case-zoho.md
- Taal: en
- Contact: info@wonderloop.nl · +31 6 8102 5396 · https://www.wonderloop.nl/contact.html

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## How we helped Eppo Heemstra .

Head of Marketing at Zoho Northern Europe, with a brand film that grabs attention at events and positions Zoho as a serious enterprise partner in twenty seconds.

- 20s — Brand film
- 25M — Customers worldwide
- 55+ — Apps in the suite
Beeld: Eppo Heemstra, Head of Marketing at Zoho Northern Europe

**The goal**

### Zoho was expanding across Northern Europe and needed visuals that work everywhere.

A brand with 25 million customers and more than 55 apps, introducing itself to a new market. That calls for visuals that hold up on a trade-show floor and online alike.

- One brand film, ready for events and digital channels
- Recognisable as Zoho at a glance
- Short enough to land in a busy room

**What success looks like**

- Visitors stop and start a conversation
- Zoho instantly feels like a trusted enterprise partner
- The same film keeps working on social and in marketing

The film at the Zoho event
Beeld: The Zoho brand film at an event
Beeld: Styleframe from the Zoho brand film

**The challenge**

### Twenty seconds to earn trust.

It was Zoho's first own event in the region. One short film had to make clear what Zoho stands for, and make a global player feel like a partner European companies can build on. No room to warm up, the first second already counts.

### Strategy

We started with the message. Using the Marketing Psychology Building Blocks, we surfaced the core values that matter to enterprise buyers and distilled them into a few clear lines for a European business audience.

- Core values
- Trust
- Compliance
- Scale
- Styleframes
- Look development

From storyboard to final frame
Beeld: Storyboard comparison
Beeld: Look development progression
Beeld: Data center in look development
Beeld: Close-up of texture and material
Beeld: Zoho modules on screen
Beeld: Final frame from the brand film

**The brand film, live**

### The result.

01

#### Zoho brand film

Twenty seconds that grab attention at events and position Zoho as a trusted enterprise partner for the European market.

> “WonderLoop produced a brand animation we still use regularly at events. Their approach translated our needs into a finished film quickly and within budget. Highly recommended.”

Beeld: Eppo Heemstra
Eppo Heemstra
Head of Marketing Northern Europe,
[Zoho](https://www.zoho.com/)

### Want something that lands in one go, like Eppo?

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