# The AI Video Production Process · WonderLoop

> Everything you always wanted to know about the AI video production process: limitations, workarounds, use cases, copyright, timelines, and our 12-step process.

## About this page

- Pagina: https://www.wonderloop.nl/en/blog-ai-video-production-process.html
- Markdown: https://www.wonderloop.nl/en/blog-ai-video-production-process.md
- Taal: en
- Contact: info@wonderloop.nl · +31 6 8102 5396 · https://www.wonderloop.nl/contact.html

---

[← Back to blog](/en/blog.html)

**Everything you always wanted to know about**

## The AI Video Production Process

Process 12 Jan 2025 Bas Dumoulin

Creating a video with AI is not a "push-of-a-button" trick. It's a creative production workflow, with humans steering every stage. Here's what actually happens, step by step, and what you can realistically expect.

Beeld: AI video production — human-guided creative process
Up front

### Limitations to Know Up Front

#### AI Image Limitations

Beeld: Example of AI image limitations — detail artifacts

- Fine details can break: extra fingers, generic teeth, nonsensical small objects
- Text is unreliable
- Logos can subtly change
- Consistency can drift
- Max output: 4K

### AI Video Limitations

- Short clips (8–10 seconds)
- Interactions break easily
- Physical/visual consistency can drift
- Voice consistency is limited
- Content restrictions on children or characters resembling real people

Our approach

### How We Work Around This

#### Images

We selectively retouch and refine by hand. AI generates the raw material. Humans finish the shot.

#### Video

We design around the limits. Scenes are broken into manageable beats, actions are simplified, and continuity is carefully controlled in the edit.

### Where AI Video Shines

- Content without physical sets
- Visual storytelling for products not yet finalized
- Fast animation workflows
- Stylized/surreal visuals
- Visualizing inaccessible locations
- Updating visuals without restarting

Rights

### Copyright and Usage Rights

Usually Safe

- Marketing
- Advertising
- Websites
- Presentations
- Social media

Uncertain

- Full exclusivity / copyright
- Resemblance to real people
- Literal proof use

We design with these boundaries in mind.

### Timeline Expectations

Most effective videos 30 sec – 1 min
If decisions were immediate 1–2 weeks
In practice 3–5 weeks
The pipeline

### Our 12-Step Production Process

1

#### Ideation

Define audience, CTA, context, core idea, emotional entry point.

2

#### Script Creation

Emotional entry point, clarity over detail, narrative flow, AI-aware writing.

3

#### AI Image Generation

Iterative exploration, refining prompts, selecting frames.

Beeld: Grid of AI-generated images during exploration
4

#### Build Timeline

Place images in edit to test pacing and flow.

Beeld: Images placed in editing timeline to test pacing
5

#### AI Voice-Over

Select voice matching brand/tone, guide delivery.

Beeld: AI voice-over generation interface
6

#### AI Music

Explore musical directions, balance with voice and visuals.

7

#### Timeline Preview & Feedback

Review draft before motion production.

Beeld: Timeline preview awaiting client feedback
8

#### Image-to-Video Generation

Turn images into short moving shots.

9

#### Upscaling & Resolution Enhancement

Push footage to highest usable quality.

Beeld: Before and after comparison of AI upscaling
10

#### Composition & Visual Refinement

Adjust framing, fix breaking elements.

11

#### Color Correction & Visual Consistency

Match exposure/contrast across shots.

Beeld: Color grading and visual consistency process
12

#### Sound Effects & Final Mix

Add sound effects, shape ambience, balance levels.

### Final Delivery

- Agreed formats and resolutions
- Variations (aspect ratios, lengths, platform-specific cuts)
- Subtitles (SRT or burned-in)

Author: Bas Dumoulin

#### Help me make this page better!

If something was unclear, missing, or raised new questions, let me know.

### Got a video in mind? Let's map it out.

[Book a call](/en/contact.html)