# About WonderLoop · Bas Dumoulin

> WonderLoop is Bas Dumoulin's video studio: 25+ years directing. Film-grade work, made fast with AI underneath and human hands where it counts. Amsterdam-Weesp.

## About this page

- Pagina: https://www.wonderloop.nl/en/about.html
- Markdown: https://www.wonderloop.nl/en/about.md
- Taal: en
- Contact: info@wonderloop.nl · +31 6 8102 5396 · https://www.wonderloop.nl/contact.html

---

Beeld: Bas Dumoulin, founder and creative director of WonderLoop

**About WonderLoop**

## Bas Dumoulin, 25+ years directing.

I make films. For more than 25 years now, and I still look forward to it every day.

I started as an editor, became a director, motion designer, art director, creative director and eventually a manager. A different hat each time, the same kick every time: telling a story that sticks.

A good idea can grow as big as you dare to dream. Budgets used to put the brakes on imagination. Not anymore. No weeks waiting on a shoot, just images that ring true, that make people smile and make them do something.

That's why WonderLoop. The craft of storytelling, with the speed of AI underneath. Faster, bolder, more personal. And still made by hand where it counts.

The technology throws the party. But whether an image truly rings true, whether a story lands, that stays human work. The part I still look forward to every day after 25 years.

25+ years directing
350+ productions
2023 WonderLoop NL

**Team**

### Small team. One line from start to finish.

No long production chain. Short communication, fast decisions. And a trusted network of specialists who join when a project calls for it.

Founder

#### Bas Dumoulin

Directing & production

25+ years directing. Concept, script and final direction. One point of contact for the whole project.

[LinkedIn](https://www.linkedin.com/in/basdumoulin/)
On-camera

#### Amber Ivory

On-camera presenter

AI presenter for explainer, brand and personalized content.

[LinkedIn](https://www.linkedin.com/in/amber-ivory-28bb62400/)

**What we believe**

### Five things that steer our work.

**01**

#### Clarity first

If people don't get it, it won't land. Clarity comes first.

**02**

#### Craft with a purpose

Images should do something, not just look pretty.

**03**

#### Speed without compromise

With AI underneath we deliver in days or weeks, not months.

**04**

#### People make the difference

The technology throws the party. Whether a story lands stays human work.

**05**

#### Honest AI

We're open about what AI does and where humans stay in charge.